Customer Satisfaction and Profit Enhancement through Social CRM
نویسندگان
چکیده
منابع مشابه
Multi-Channel Retailing and Customer Satisfaction: Implications for E-CRM
Multi-channel retailers that utilize an e-CRM approach stand to benefit in multiple arenas by providing targeted customer service as well as gaining operational and competitive advantages. To that end, it is inherent that multi-channel retailers better understand how satisfaction—a necessary condition for building customer loyalty—influences consumers’ decisions to shop in one retail channel or...
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Customer Relationship Management (CRM) is a business strategy to manage the interactions with customers in order to optimize value and satisfycustomers for a long time. In today’s business world, most of the organizations have been saturated with the loads of the information about customers. Information sources flow from everywhere inside and/or outside the organization; however, the majority o...
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Dr McDonald is currently a lecturer in the Marketing Department. Lyn was awarded her PhD in 2006. Her research interests include corporate social responsibility. Her research interests centre on customer loyalty and retention strategies and she has published many articles in this area. (2008) Corporate social responsibility and bank customer satisfaction: a research agenda. Abstract Purpose – W...
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ژورنال
عنوان ژورنال: Research Journal of Applied Sciences, Engineering and Technology
سال: 2014
ISSN: 2040-7459,2040-7467
DOI: 10.19026/rjaset.8.939